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Privacy policy

Last updated November 1st, 2018

d line is at all time a subject to the Personal Data Act and any processing of personal data is done in full compliance with the Personal Data Act. d line is considered responsible for all personal data recorded concerning customers and visitors at the web shop.

d line collects information about you in various ways in connection with the use of our web shop. This policy describes what type of information we collect, how we treat it, and who you can contact if you have questions or comments about our processes or guidelines.

The information we collect, and process includes:

  • Contact information including name, email address, address and telephone number
  • Information on interests and habits
  • Purchase History
  • Transaction Data
  • Traffic data on Internet usage

Your personal data is collected in one or more of the following cases:

  • When you make purchases in the web shop
  • When you sign up for our newsletter
  • When communicating with us

We collect and store your personal information for following business and professional purposes:

  • Processing your purchase and deliver full service
  • Managing customer relationships
  • Submission of newsletters or other marketing material as well as marketing initiatives
  • Reply to your inquiries
  • Statistics and analysis

Our legitimate reason for processing your personal data is primarily to be able to fulfil the agreements made between you and d line when a purchase is received. In addition, we process your personal data to be able to do target marketing and statistics to develop our product portfolio and updating our services.

Please note that the use of your personal data for target marketing will only take place with your given consent.


Google Analytics 

We have anonymized your IP address with Google, so you are anonymous to Google when you visit our website.

Like most websites, this page uses Google Analytics (GA) to track user behaviour. We use this data to determine the number of people who use our website to better understand how they find and use our website and to see their journey through the website.

Although GA records data such as your geographic location, device, Internet browser and operating system, none of this information personally identifies you to either Google or us. GA will only register your IP address in anonymized form.

GA uses cookies, the details of which are found in Google's development guides. We have chosen that the visitor history on our website does not expire.

Disabling cookies in your Internet browser prevents GA from tracking your visits to pages on this website.

Learn more in the Google Analytics Privacy Policy.

We only process relevant personal information

We will only process information about you that is relevant and sufficient for the exact purposes. The purpose is crucial to what type of information about you is relevant to us. The same applies to the extent of the personal data we use. We use e.g. no more information than the ones we need for the specific purpose.

We only process necessary personal information

We only collect, process and store the personal information necessary to fulfill our stated purpose. In addition, the type of information required to collect and store for our business operations may be determined by law. The type and extent of the personal data we process may also be necessary to fulfill a contract or other legal obligation.

We check and update your personal information

We check and update your personal information We verify that the personal information we process about you is not inaccurate or misleading. We also make sure to update your personal information on an ongoing basis.

As our service is dependent on your information being accurate and up-to-date, we ask that you provide us with relevant changes to your information. You can find our contact information here.

We delete your personal information when it is no longer needed

We delete your personal information when it is no longer necessary for the main purpose. Personal information collected in connection with purchases on our website is stored for 5 years from the end of the financial year to which the information relates, cf. section 10 of the Accounting Act, after which the information is deleted.

Withdrawal of consent / cancellation

You may revoke any consent you may have at any time and we will then delete your personal information by contacting us at

Who do we share personal information with?

Our website is hosted by external suppliers located in Denmark who process the information on our behalf and following instructions from us.

The information may also be left to and processed by collaborating partners in connection with the administration of customer relationships and marketing as well as for carriers for use in the delivery of goods.

In addition, your personal information will be disclosed to the payment provider Bambora when you make a purchase in the web shop. Bambora is obliged to comply with the payment requirements, including security requirements. In addition, Bambora is responsible for ensuring that credit card numbers and codes are handled securely in accordance with the requirements set out in the Payment Card Industry Data Security Standard (PCI DSS). In addition, in certain circumstances and under the law, disclosure may be necessary to public authorities, including judicial authorities.


We protect your personal information and follow internal security rules: we have adopted internal information security rules that contain instructions and measures to protect your personal information from being destroyed, lost or altered against unauthorized disclosure, and from unauthorized persons gain access or knowledge of them.

Your rights

You have the right to access your personal information: you have the right at any time to be informed what information we process about you, where they originate and what we use it for. You may also be told how long we keep your personal information and who receives your information to the extent we disclose information.

If you request, we may inform you of the information we process about you. However, access may be restricted for the privacy of other persons, for trade secrets and intellectual property rights.

You can exercise your rights by contacting us at

You have the right to have personal data corrected, deleted, blocked or require limitation of processing

You may at any time correct any incorrect personal information that we process about you. Please contact us and inform us of the inaccuracies and how to correct them.

In some cases, we will have an obligation to delete your personal information. This applies, for example. if you withdraw your consent and we cannot process your information on any other basis. If you believe that your information is no longer necessary for the purpose for which we obtained it, you may also request that it be deleted. You may also contact us if you believe that your personal data is being processed in violation of the law or other legal obligations.

In addition, in certain cases, you also have the right to block your personal information or require limitation of the processing.

When you make a request to have your personal data corrected, deleted or blocked or processed, we investigate whether the conditions are met and, if so, complete your request as soon as possible.

You have the right to object to our processing of your personal data

You have the right to object to our processing of your personal data. You may also object to our disclosure of your data for marketing purposes. You can use the contact information at the top to file an objection. If your objection is justified, we will stop processing your personal information.

You have the right to have your personal information in a commonly used format

In some cases, you have the right to disclose the personal data that we have recorded about you in a structured, commonly used and machine-readable format, and ask us to transmit this information to another data controller.

Change of guidelines

d line reserves the right to update and change the guidelines of this policy. When we do, we also fix the "last updated" date at the top of the page.


If you wish to complain about the processing of your personal data, you can always contact us by e-mail or telephone as indicated during contact.

Privatlivspolitik d line

Customer service

Need help?


Our knowledgeable staff are ready to help with any challenge, and share a highly professional, service-minded approach. We guarantee an exceptional customer experience every time.

Our lines are open Monday to Friday, 9am-3pm.

If you’d like to contact us outside these hours, you can always send an email to, and we’ll get back to you within 24 hours.


+45 72 17 01 38



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